SNK Playmore Acquired by Chinese Investors

By on August 6, 2015 at 12:32 pm

Reports have surfaced that Japanese video game studio SNK Playmore has been acquired by Ledo Millenium, a subsidiary of the Chinese investment firm Leyou Technologies. This was made possible by two separate companies, Oriental Securities and Shunrong Sanqi, investing in Ledo Millenium, allowing them to acquire majority control of SNK from former CEO Eikichi Kawasaki for $63.5 million USD.

Moving foward, Oriental Securities will act as the majority shareholder thanks to their control of 80% of the company, and it would appear as if they have big plans for the future. CEO Zheng Jianhui named the developer’s vast amount of intellectual property and their tie-in possibilities as the main impetus behind their purchase, mentioning that they hope to follow Marvel’s lead and possibly expand SNK’s presence in other entertainment mediums (comics, movies, television, etc.) in addition to video games.

With SNK Playmore’s rather disappointing focus on pachislot development in recent years, this news could definitely provide a shift to more proactive work on their fighting game series as well as introduce a whole new generation to franchises like Fatal Fury, Samurai Shodown, and King of Fighters, especially with China’s recent lifting of their gaming console ban. We’ll be sure to keep you updated on future developments as they happen.

Sources: Shunrong Sanqi, Sina, Yicai, hksilicon via Dream Cancel, Reuters via MMCafe