A slightly different way to get your SFV DLC…
Red Bull started their big energy drink redemption rollout last month; if the promotion is available in your region, you should be seeing the special Street Fighter V Red Bull cans on store shelves in your neighborhood. The codes printed on the tabs of these cans are redeemable online for exclusive costumes that can be used in the Street Fighter V game itself — at least on the PlayStation 4 version, anyway.
There are sixteen available outfits; they are Red Bull colored/branded variants of either the default, Story, or Battle Costume for the respective character. (The characters that you can unlock outfits for are Zangief, Chun-Li, Nash, M. Bison, Vega, R. Mika, Rashid, Karin, Cammy, Balrog, Ken, Kolin, Ryu, Laura, Guile, and Akuma.)
If you want a closer look at them in motion, you can see them in all their Red Bullish glory in this promotional trailer!
Source: Street Fighter