If you were watching the Dissidia Final Fantasy: NT tournament at the 2017 SoCal Regionals this past weekend, you probably caught a glimpse of some Nissin Cup Noodle product-placement on stage. Though cup noodles and Final Fantasy may seem like an awkward juxtaposition of Japanese exports, it has been announced that Dissidia Final Fantasy: NT developers and Nissin Cup Noodles have officially forged a partnership.
What was witnessed at SoCal Regionals was a segment now known as 3-MINUTE WARM-UP, where commentators prepare a cup of noodles and answer Dissidia-related questions via a livestream — while they wait for their instant meal to finish cooking. Part of the announcement of this partnership is the news that these Dissidia streams are sponsored by Nissin Cup Noodles, and will be a monthly thing, with the next one taking place at this year’s New York Comic Con happening in October.
This partnership comes as less of a surprise to Final Fantasy fans already familiar with the appearances Nissin’s brand has made in Final Fantasy XV — there is even a special line of Final Fantasy noodles.