About half a year ago, some members of the King of Fighters community started mobilizing a large-scale survey to compile data on their players. This data collection is as of now complete, with the organizer of the survey posting their findings on Twitter.
— James Alderson (@Reiki_Kito) March 31, 2017
The linked document contains strategies for raising awareness and broadening the playerbase of KOF, as well as solid numbers about crossover with other games, how long players have been playing, whether players are interested in attending their first event, and what would attract them to actually making it to their local scenes to play. This information should be interesting for everyone–but it’ll be particularly helpful for anyone wanting to grow the KOF scene.
Source: James Alderson