Avyd has announced their plans to host a massive fighting game event with $100,000 on the line. This tournament is scheduled for sometime later this year, and will feature competition in Street Fighter V, Mortal Kombat X, Guilty Gear Xrd -SIGN-, Super Smash Bros. Melee, Super Smash Bros. for Wii U, and Killer Instinct.
Wait, you’ve never heard of Avyd? Well, neither did many members of the fighting game community until today. Looking through their official website nets little information apart from the announcement of the aforementioned tournament and another discussing a “significant round of seed funding” that led to their establishment. “Our focus will be on uniting and growing all elements of the eSports ecosystem,” the press release explains. “To push eSports into the mass market it needs a company that has the ability to unite all communities across multiple games and platforms.” Avyd believes they are that company, and is prepared to meet that lofty goal with a staff of full-time employees.
UPDATE – A bit of Google searching by both Ross Koehl and Kurushii has uncovered a few more details. Avyd is apparently owned by another company named Esports Global Holdings (previously Alpha Xe), based out of Cheyenne, Wyoming. The email attached to their trademark application points to a competitive Call of Duty organization by the name of Enigma 6. What any of this means is still up in the air, but it’s another example of the lack of transparency surrounding these companies and the rabbit hole you need to crawl through to learn more about them.
While our scene has witnessed many investors (and “investors”) come and go, Avyd has apparently reached out to a number of notable tournament organizers to offer support. Before their championship event goes down this winter, established competitions like NorCal Regionals, Combo Breaker, Community Effort Orlando, The Big House, and SoCal Regionals will act as qualifiers with direct support from Avyd themselves. The full schedule also includes online qualifiers, with more details to follow.
So, what exactly can we make of this? Very little, unfortunately. Due to its relative youth, the competitive gaming community at large is full of charlatans peddling investment opportunities and a bright future to anyone who will listen. The support Avyd is giving to and receiving from a number of trusted tournament organizers is definitely a good sign, but history and a natural pessimism keeps us from being too optimistic about this news. Feel free to let us know what you think in the comments.