Twitch Officially Announces Acquisition by Amazon

By on August 25, 2014 at 2:09 pm


After months of speculation that streaming juggernaut Twitch would be purchased by a larger entity, CEO Emmett Shear officially announced their acquisition this afternoon.

While many rumors pegged a Google buyout by way of YouTube, it appears as if the corporation has gone a slightly different direction and selected online retailer Amazon. “We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster,” Shear mentions in his statement. “We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”

Twitch recently implemented a variety of changes, including updates to their archival system as well as new measures to counteract the use of copyrighted music.

How this purchase will affect streams moving forward is merely speculation at this point but, positive or negative, the fighting game community will certainly feel the effects.

Shear’s full announcement can be found here.

Source: Twitch, tip via Miguel O.

  • Good, google owning the space with both YT and Twitch was a scary prospect.

    • gigantor21

      Agreed. Youtube already has more than enough resources to compete in the space on their own; I’d rather they didn’t monopolize it by buying out their main competition.

    • SohoX

      Interestingly enough, it looks like that was one of the main reasons (hearsay of course) the Google/Twitch deal fell through.

      “Google was unable to close the deal, said sources familiar with the
      talks, because it was concerned about potential antitrust issues that
      could have come with the acquisition. The Mountain View, Calif. company
      already owns YouTube, the world’s most-visited content streaming site,
      which competes with Twitch to broadcast and stream live or on-demand
      video game sessions. One source noted that because of the concerns,
      Google and Twitch could not come to an agreement on the size of a
      potential breakup fee in case the deal did not go through.”

      That quote came from Forbes, btw.


    That certainly came from left-field.

    • ZeroMayhem

      Yeah, but it came fast with free shipping since they spent over $35.

      • xCROOKEDx


      • gigantor21

        OH HO HO

  • SohoX

    Amazon|Twitch|Mike Ross now?

    I’ll take Amazon over Google anyday. Never liked how Google screwed with youtube over the years so I’m glad they won’t be able to fuck up Twitch.

    • Sincerely, The Jerk

      Unless Google buys Amazon.

      • Gamegeezer

        Bodied, lol

  • salindy13

    Thanks goodness for no Google Plus on Twitch.

  • GCBill

    The mixup! =O

  • SiriusBusiness

    Makes sense. They already offer streaming “rent” services for movies. They also know its a good revenue maker and as someone said in a comment elsewhere, it’s marketing HEAVEN for them as he suggested they could simply add a “buy this game” button for whatever the player is streaming at any given time.
    I’d sure click it on more than one occasion.

  • Jadty

    In other news, Google buys Hitbox. Promises not to shit it up.

    • Sincerely, The Jerk

      Two weeks later… You now need a G+ account to comment. You may not stream any music, including game music. You must only stream games publishers have approved with us. The publishers take 50% and Hitbox take 40% of all ad revenue.

  • Rampaging Zeroroute

    I wonder who’s behind the audible magic incident then.

    • Cloudfox

      Amazon bought Audible several years ago. So everything actually makes perfect sense now…

  • ReddChief78

    This is good news glad to here & that it’s not Google.

  • MasterScrub

    Please tell me this means they’re going to get rid of that audiable magic BS

  • Chaka_

    so i guess google buying twitch wasn’t confirmed then? huh

    Kind of glad that google didn’t get hold of twitch but we have no idea what amazon is gonna do now.

  • Bushin_Cat

    BREAKING NEWS!! “15,000 new Hori sticks ordered on Amazon in last 24 hours!!”

  • JasinWalraven

    not happy with this, Amazon screwed up what was once an extremely simple and efficient mp3 downloading service into something that is way harder than it should be because they want to shove their cloud playing service down our throats.