Mane6 Receives Cease and Desist from Hasbro, My Little Pony: Fighting is Magic Development Shut Down

By on February 9, 2013 at 12:52 am

Mane6 updated their website earlier today with a bit of unfortunate news regarding the development of their My Little Pony fighter, Fighting is Magic. Hasbro, the property’s current trademark holders, sent the studio a cease and desist letter that effectively prohibits them from moving forward with the title. While Mane6 still hopes that some sort of agreement can be reached, their attempts to communicate with Hasbro have gone unanswered.

Their full statement has been included below. We would like to wish Mane6 luck as they move forward.

Hello, everyone.

We have what for most will be bad news, for us are terrible news, and for a selected few might actually be good news.

We have received a C&D letter from Hasbro’s Legal representatives, asking us to cease game development, remove any materials that might contain My Little Pony characters, names, locations or related elements from the sites we control (Our site, our youtube, our twitch), and “cease any further use of [their] MY LITTLE PONY property”.

Options have been considered, lawyers have been contacted, and resources have been (mostly) exhausted.

We have attempted negotiating with Hasbro for the continued use of the property in our non-profit, voluntary project, but so far we haven’t received an answer. As such, we’re complying with the contents of the C&D letter until we receive answer from their PR and/or Legal departments.

We also want to inform the general public of the final and irrevocable resignation of James Workman (Elosande) from the Mane6 DevTeam, effective February 6, 2013, as well as reminding of the final and irrevocable resignation of Prominence, effective January 30, 2012. The Mane6 DevTeam no longer represents their interest, nor do they represent ours.

We’ll keep everyone posted as the situation evolves, but be aware we might not be able to respond to comments and questions due to the delicate nature of the situation.

Thanks for following our project so far.

Source: Mane6, tips via Chris B., Rick, Phillip J.