Licensing Caused MvC3 Rush; Japan Hates DLC

By on November 1, 2011 at 11:04 am

Why is Ultimate Marvel vs Capcom 3 releasing just 9 months after the first version of the game? And why is it a brand new disc instead of having a DLC option? The answers lie in the heart of Seth Killian, Capcom’s special fighting game adviser. Eurogamer asked him to help us understand these issues;

It’s to do with “things most gamers don’t care about, even though they’re realities that affect every gamer’s life,” Capcom fighting guru Seth Killian told Eurogamer. That is, corporate release schedules and legal contracts.

“Marvel is a big company that has their own schedule of licenses with windows,” Killian explained. “They have a huge impact on things like that. To have the wide range of characters we’ve been able to have in the game…

“We have the license for this specific game, but other companies outside of Capcom have licenses for other Marvel games that impinge. So we have to find specific times where we’re able to release products. It’s on the Capcom side and on the Marvel side.”

Still, if Capcom is forced to release in November, why not offer the game as DLC to those who purchased “Vanilla” MvC3?

“Japan is still very much not a DLC market. DLC sales in general in Japan are vastly lower than they are here, even with popular games. DLC is not as much of a going concern. And online gaming in general is a lower adoption rate. The percentage of people playing any given title online in Japan is much lower.

“Capcom has had different schools of thought internally. You’ve seen on the Street Fighter front has been a little more on the DLC side. But even on the Arcade Edition there was a balance there where they did do a disc release but they also made it available as DLC.

“Capcom obviously has strong roots in the disc based tradition. That’s the way most games are sold in Japan, so this is the way to approach it naturally. Clearly they’re active in a global market, but are putting their toes in the water of shifting tastes for consumers in other places. Having just an all DLC release would be considered a strange move in Japan. Having an all DLC release would be odd.”

You can read the rest of the details over at Eurogamer.